![]() Whether creating videos and sharing them, or just watching and browsing existing content, users spend a lot of time on TikTok. Users spend an average of 52 minutes on TikTok daily. Over 90% of TikTok downloads come from Android devices.Users spend a daily average of 52 minutes on TikTok.Roughly 50% of TikTok’s best-performing ads play to the emotions of viewers.Females account for 61% of TikTok’s active users in the US.About 62% of all US TikTok users are between 10 and 29 years old.Roughly 90% of users access TikTok every day.TikTok boasts approximately one billion monthly active users.TikTok has over two billion downloads.In this article, we will focus on showing you where and who is using the app the most, how you can capitalize from it, along with other interesting stats and facts about this global phenomenon. ![]() TikTok statistics are the best proof that this is the place to be if you are a Gen Z kid. Since then, it has become one of the fastest-growing apps globally, with younger generations first recognizing its appeal. This video-sharing platform, owned by the Chinese tech company ByteDance, found its way out of China as recently as 2017. If you ask us, nothing can match the spectacular expansion of TikTok. The social-media platform also launched its first TV ad, “ A little brighter inside”, with cameos from Little Mix and Tinie Tempah and diver Tom Daley.When you think of something going viral fast, what is the first thing that comes to your mind? Heads up, it doesn’t involve COVID-19. ![]() TikTok ranked second in Campaign’s top brands of 2020 (behind the NHS), in light of a staggering uptake in adult visitors at the beginning of the coronavirus pandemic. However, App Annie predicts TikTok is on track to surpass 1.2 billion active users in 2021. In the US TikTok is ranked tenth, with Facebook's apps dominating the top five. In the UK, TikTok does not make the top 10 apps on this measure, while WhatsApp, Facebook, Messenger and Instagram are in the top five (along with Amazon). TikTok topped the chart in the US (followed by Zoom) as well as France, Italy and Spain.īut it remains some way behind its more-established social-media rivals by number of monthly users. TikTok was the second-most-downloaded app in the UK last year (across both Android and iOS), behind video-conferencing platform Zoom and ahead of the NHS Covid-19 app. "The world has forever changed,” Theodore Krantz, chief executive of App Annie, said. “While people stay at home across the world, we saw mobile habits accelerate by three years."
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